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At The Blake Project our sole focus is helping organizations create brands that build and sustain trust. Branding Strategy Insider is an extension of our efforts as brand consultants to help marketing oriented leaders and professionals build strong brands.

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Marketing > Branding

Browse through our extensive list of free Branding magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers In September 2013, Burger King announced the release..
Motivate and Reward Your Customer, Employee and Blogger Advocates Thanking advocates for their efforts is an important component to Advocate..
The Definitive Guide to Employee Advocate Marketing A seven step guide and checklist to ensure success...
Can You Buy Back Brand Equity? Target's response to the credit card breach had some initial success, but more still needs to be done to..
Power Brand Advocates to be Content Creators By powering brand advocates to create and share content and opportunities, companies can get..
Translation Proxy: A New Option for Managing Multilingual Websites Take the pain out of managing global websites...
30 Minutes to Maximizing LinkedIn Use this quick summary to help ensure that you don't miss out on what LinkedIn has to offer and get..
Next Generation Healthcare Marketing Achieve digital success across the healthcare spectrum...
Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand..
Wiley's Brand Marketing Book Bundle -- A Free 141 Page Sampler A diverse collection of Branding tips, tricks, and insights from some of..
Understanding, Leveraging & Maximizing LinkedIn -- Free 42 Page Excerpt An unofficial, step-by-step guide to creating & implementing your..
A Brand-Builder's Guide to the Universe 17 Ways to Build a Great Brand Today...
BMC Strengthens its Market Position with the Introduction of BMC Atrium CMDB 2.0 Enterprise Management Associates (EMA) explains how..
Increase Revenues and Protect Brands with Email Reputation Management This white paper is an outstanding resource for marketing, brand..
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition--Free Sample Chapter ..
Introduction of BMC Atrium CMDB 2.0 Enterprise Management Associates (EMA's) efficient and high-level informational review offers insight..
Your Best Advocates Already Work for You Learn how leading companies are powering employee advocates to reach new audiences...
How Superbrands Breed Superfans Discover 6 best practices for 10X greater fan growth...
Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Th..
Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle This course will show you the power of blogging and teach..
Online Community Strategy Guide The guide provides a framework to help you successfully plan and execute your Business Online Community,..
What's in a Name? The right business name will make you stand out from your competition, help brand your company, and steer potential..
Developing Brand Identity Collateral Creating a consistent style across your collateral is critical to building a brand identity that allows..
A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base Discover, nurture and grow your untapped customer base with this..
The B2B Marketer's Guide To Cross-Marketing Product Lines Get this comprehensive guide to cross-marketing product lines and learn how to..
How B2B Marketers Can Identify And Engage The Most Likely Buyers Get the "Marketer's Guide To Prioritizing Leads" and learn how to..
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